Privacy Policy

This policy applies on and from 25 May 2018

Keeping your data safe
At Shivas Center we are committed to keeping your personal data safe and secure, and handling it in accordance with our legal obligations. This Privacy Policy sets out in detail the purposes for which we process your personal data, who we share it with, what rights you have in relation to that data and everything else we think it’s important for you to know.

Please see below for full information about how your personal data is processed when you use the digital products and services within Shiva’s Center and our sites Shiva’s Center, Shiva Yotish Pro and Shiva Blog. 

Who are we?
We at Shiva’s Center deal only with Sanatana Dharma tradition.

You can find out more about Shiva’s Center here.

Who’s in control?
It is important that you understand who is responsible for keeping your data safe. We are the “controller” of all personal data collected and used for the purposes of providing services for purposes set out in this Privacy Policy. This means that we are responsible for deciding how and why your data is used and for ensuring that your data is handled legally and safely.

We have appointed a Data Protection Officer (DPO) who has ultimate responsibility within Shiva’s Center for making sure your data is treated in accordance with this Privacy Policy and the law. Our DPO can be contacted by emailing

What data do we collect and where from?
We collect some data directly from you when you register for an account with Shiva’s Center. This data includes the following: 
– your full name; 
– your email address; 
– your postcode and address.

We also collect information that you voluntarily provide to us when you contact us with queries, complaints, comments or praise, or information that you voluntarily post about yourself on public areas of our platform (Voluntary Data).

We collect information about how you use Shiva’s Center sites using cookies and similar technology. This includes your viewing history, IP addresses, device identifiers and information about how long you have stayed on certain pages or what pages you have clicked on (Behavioural Data). You can find more detailed information about this in our Cookies Policy. We also log and use information about any service errors or interruptions that you have experienced in order to help us create fixes and to make technical improvements to Shiva’s Center sites. 

What do we use your data for?
It is important that you understand how and why we use the personal data that we collect about you. This section sets out the different purposes for which we process personal data and which types of personal data we need for each purpose.

Managing your account and providing you with our services 
We use your Account Data to set up, manage and administer your account, to log you into your account and to provide you with Shiva’s Center services that you request from us.

We use your Voluntary Data to enable us to respond to queries, complaints or comments that you have and to make sure that these are appropriately dealt with. If Voluntary Data you provide includes any special categories of personal data (such as information about your health, race or religion), you must make sure before you provide this that you are happy for us to use that Voluntary Data for the purposes set out in this Privacy Policy.

Improving our services 
We use Account Data and Voluntary Data to help us monitor, analyze and improve Shiva’s Center services. We use this data to help us understand which content and services are most interesting and enjoyable for our users and to help us identify errors and test features. This helps us to make sure that we are providing you with the best possible products and services.

Marketing and advertising 
We use Account Data to provide you, with your consent, with information about the Shiva Center’s operations and various products and services.

We will use your email address to send you the newsletter if you have signed up to receive it from us.

How do we use your data for advertising purposes? 
At Shiva’s Center, our services are entirely funded by purchases you make. Advertising is therefore a key part of our activities. This section sets out the various different types of advertising that we carry out and how your data is used for each type of activity.

Promoting our own services on other platforms 
We also promote our own content and features via third party platforms, such as social media sites. 
Our content might appear on third party sites based solely on your behaviours on these sites (for example, after liking our brand or its content on Facebook), or the behaviours of those within your networks (for example, a friend within your Facebook network likes our brand or its content on Facebook, so it appears in your News Feed). These branded messages are controlled by the third party site, but you may be able to update your preferences to stop these messages appearing in future (for example, you can customise your News Feed in Facebook via ‘News Feed Preferences’).

What is our legal basis for using your data?
Data protection law says that we have to tell you the legal basis that we rely on to process your personal data for the purposes that we have notified to you. This section tells you what that legal basis is in relation to each of the purposes set out above.

Purpose: Running your account and providing you with our services 
Legitimate interests: To ensure that Shiva’s Center sites users enjoy the best experience possible, to lead to increased viewing and therefore increased funding for our educational content. 

Purpose: Improving our services 
Legitimate interests: To make sure that we continue to improve our service and provide our users with the best and most effective service possible. 

Purpose: Advertising 
Legitimate interests: To provide advertising that is relevant to you to ensure that you have the best experience possible of using Shiva’s Center services. 

Who do we share your data with?
We do need to share your personal data with some third parties in some circumstances. This includes where we use third party suppliers to perform various services for us. The third party suppliers we share your personal data with are as follows: 
– IT service providers who help us to manage our IT systems and ensure that they are secure; 

We will also share your personal data with third parties in the following circumstances: 
– where you have specifically consented to us sharing your data with a particular third party; and
– where we are required or permitted to do so by law or to protect or enforce our rights or the rights of any third party.

We do not transfer or store your personal data outside the European Economic Area (EEA). If we do carry out any further transfers of your data outside the EEA, we will inform you and we will ensure that the recipient provides an adequate level of protection of your personal data.

You should also be aware that if you choose to share Shiva’s Center content on social media via the Facebook and Twitter share buttons on Shiva’s Center sites, the relevant social media platform will know what page you are on in order to share that page. The use of that information will be governed by the social media platform’s own privacy policy and clicking the “share” buttons does not result in any other personal data being shared between Shiva’s Center and the platform.

How long do we keep your data for? 
We will keep all your personal data for as long as your Shiva’s Center account remains open. You can close your account at any time by emailing If you do this, we will completely delete all your Account Data as soon as we can after you have closed your account. 

If your account is inactive for a period of two years, we will send you a reminder email to remind you to use your account. If you still do not use your account, we will send a further reminder email before deleting your account and your personal data as set out above.

We may need to keep your data after account closure for limited purposes, for example if we need your data in order to respond to any complaints or claims that you make. If this is the case, we will only keep the data for as long as we need to in order to fulfil those purposes.

Any Voluntary Data you submit will be retained for a period of two years from submission, after which it is anonymised.

We keep the right to delete a user account without a warning and explanation if he brakes the norms of generally accepted behavior.

What rights do you have?
You have a number of rights under data protection law. These rights and how you can exercise them are set out in this section. We will normally need to ask you for proof of your identity before we can respond to a request to exercise any of the rights in this section and we may need to ask you for more information, for example, to help us to locate the personal data that your request relates to.

We will respond to any requests to exercise your rights as soon as we can and in any event within one month of receiving your request and any necessary proof of identity or further information. If your request is particularly difficult or complex, or if you have made a large volume of requests, we may take up to three months to respond. If this is the case we will let you know as soon as we can and explain why we need to take longer to respond.

A right to access your information 
You can access all of your Account Data through the “Personal details” section of your Account Settings. 
You also have a right to ask us to send you a copy of your Account Data and all other personal data that we hold about you (subject to some exceptions). A request to exercise this right is called a “subject access request” and must be made in writing to: or to: SIA “AMRITAS AVOTS”, Reg. ID: LV40003264344, Brivibas street 103 — 2a, Riga, LV-1001, Latvia

A right to object to us processing your information 
You have a right to object to us processing any personal data that we process where we are relying on legitimate interests as the legal basis of our processing. This includes all of your personal data that we process for all of the purposes set out in this Privacy Policy, with the exception of our use of your email address to send you marketing communications with your consent (but you can withdraw your consent to this at any time). 
If we have compelling legitimate grounds to carry on processing your personal data, we will be able to continue to do so. Otherwise, we will cease processing your personal data. 
You can exercise this right by emailing

A right to ask us not to market to you 
You can ask us not to send you information. You can opt out of receiving our e-mail newsletter by using the “unsubscribe” option in any of our email newsletters. 
Please note that it can take a short time for the opt-out request to take effect. 

A right to have inaccurate data corrected 
You have a right to ask us to correct inaccurate data that we hold about you. If we are certain that the new data you have provided is accurate, we will correct your personal data as soon as possible. 
You can request an update to your personal data by emailing

A right to have your data deleted 
You have a right to ask us to delete your personal data in certain circumstances, for example if we have processed your data unlawfully or if we no longer need the data for the purposes set out in this Privacy Policy. 

We will fully anonymise any personal data we hold about you when you close your account, as set out under How long do we keep your data for? above. This means that it will no longer identify you and ceases to be “personal data”.

If you ask us to delete your personal data and you are happy for your account to be closed, we will close your account and fully anonymise your personal data as set out above.

If you ask us to delete your personal data but you do not want your account closed, we may not be able or obliged to comply with this as we will usually need to keep processing your data in a personally identifiable form to keep your account open.

If you would like to make a request to exercise this right, please contact If we are required by law to comply with your request, we will fully anonymise your data it so that it is no longer personal data and cannot be used to identify you.

A right to have processing of your data restricted 
You can ask us to restrict processing of your personal data in some circumstances, for example if you think the personal data is inaccurate and we need to verify its accuracy, or if we no longer need the data but you require us to keep it so that you can exercise your own legal rights. 

Restricting your personal data means that we only store your personal data and don’t carry out any further processing on it unless you consent or we need to process the data to exercise a legal claim or to protect a third party or the public.

How can you contact us? 
If you have any questions or concerns about this Privacy Policy and/or our processing of your personal data, you can get in touch with our Data Protection Officer using:

What if you have a complaint?
You have a right to complain to the Information Commissioner’s Officer (ICO), which regulates data protection compliance in the Latvia, if you are unhappy with how we have processed your personal data. 

What if this policy changes?
We may make changes to this Privacy Policy from time to time. Any changes we make will be posted on this page. We may also notify you by email if significant changes are made.

Policy updated on 1 September 2023


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